Waterford Place Uses Communiqué
Communiqué is providing a state-of-the-art communication service to Waterford Place, an upscale apartment community located in Greenville, NC that is managed by the Taft Management Group. Waterford Place’s property management team can send texts, emails and push notifications directly to a resident’s smartphone via the Taft Management Group Mobile App, a mobile application developed and supported by Communiqué.
Waterford Place chose Communiqué to provide an improved, streamlined communication service to its residents. Through the Taft Management Group App or the Communiqué desktop interface, Waterford Place’s staff members can send important messages to residents via texts, emails or push notifications. This three-pronged approach to communication ensures each resident stays updated and informed with their community’s news and events.
“We were interested in expanding our way of communication to a method that fits the need and preferences of our residents,” Ashleigh Peters, Senior Property Manager at the Taft Management Group, said. “Our service in the past was only email-based, and the Communiqué branded App gave us other options that were more appealing.”
The Taft Management Group App, available on both iOS and Android devices, is one of several branded mobile Apps Communiqué has developed for property management companies nationwide. The smartphone App features a custom-designed interface complete with property’s photo and brand. Residents can view community messages, events and news, as well as pay rent or request maintenance orders directly from their mobile devices. The App is maintained and supported by the Communiqué team.
Peters said that the App’s ability to brand itself as their company’s own was a very appealing feature for their team. “One of our goals is to establish the Taft name as a brand in order to link all of our properties together,” Peters said. “We have properties all over the country, so having everyone route to the Taft branded App helps to bring the experience together for all of our residents. The App has been a great starting point for helping to create and build upon the Taft brand.”
Peters also said that her property management team uses the App and its communication service to advertise events, notify individual residents about packages, and send out community-wide notifications regarding closures, community facts, and even a newly introduced community e-newsletter. “The residents really love the App,” Peters said. “They love that they can go to one place to do a variety of things, like paying rent or staying up-to-date on news and events. Previously they had to go to three different platforms to do each task, but with Communiqué it’s all streamlined, which is really easy and convenient for the residents.”
As for Peters’ favorite feature of the App? “Being able to send out emails to individual residents regarding packages,” Peters said. “Our office gets overwhelmingly overrun with packages, so it’s super convenient to be able to quickly contact residents whenever they arrive. The process is so much faster than before!”
As part of the roll-out of the App, the Communiqué team held an App Launch Party at the community, giving residents the opportunity to ask questions and speak with technicians on-site. Plus, residents were even able to enter to win a raffle for a variety of prizes.
Marty Hollingsworth, CEO of Communiqué, said he is excited to provide Waterford Place’s property management team with a comprehensive communication tool that is both mobile and easy-to-use. “The Communiqué App and its desktop interface will allow Taft management to better inform and update residents,” Hollingsworth said. “Plus, all of this communication will be coming directly from their brand through the Taft Management Group App.”
By: Denver Hollingsworth Category: Our Clients, Press Releases, Taft Management Group Tags: branded app, communiqué, message residents, messaging app, mobile app, property management app, resident communication, resident messaging