Simplify Property Management Transitions with the Communiqué App
When apartment communities experience a transition of property management teams, brand new staff members are often swamped with a mile-long to-do list: setting up back-end systems, meeting residents, even revamping the property itself. Very little time can be devoted to ensuring residents are kept updated with community events and information, which is especially important during the chaotic transition phase.
But when incoming property management teams are outfitted with the Communiqué App, effectively communicating to residents becomes a much easier task.
Take Angie Sutton, who recently became property manager for the Sterling Cottages at West End, a student housing community in Greensboro, NC. After transferring from Sterling Park—a property outfitted with the Communiqué App branded under Burkely Communities property management—Sutton found herself at a new site with brand new staff members.
“I loved using the Burkely App while at Sterling Park,” Sutton said. “But it was a nightmare without the App when I first arrived at the Cottages. I couldn’t live without it!”
Fortunately for Sutton, the Cottages at West End—a Burkely property—chose to provide the App and its communication services to its residents as well.
“The set-up process was very easy and user-friendly,” Sutton said. “I’m able to utilize the App and its services in so many ways. Planning social events and marketing our property are all much easier with our branded App.”
The App’s positive marketing abilities are also an added benefit. By providing a sleek, branded App to residents, the new Burkely team can help to bolster their site’s reputation among competitors.
The Communiqué App, with its unique ability to be branded as one’s own, can improve a site’s reputation not only among its competitors but its own residents as well. When The Preiss Company took over management of Campus Edge, a student community in Raleigh, NC, residents were immediately impressed with the App, branded as The Preiss App.
“The app made a great first impression on the residents, which is fantastic considering it was their first experience with Preiss management,” TJ Lewis, property manager of Campus Edge, said. “Residents agreed that having the App was a positive addition to the community.” Lewis also said that the App’s simple design and clean interface made training the property staff much easier.
An online review of the App from student resident Jaclyn posted soon after the Preiss team took over helps to emphasize Lewis’s points: “I think that the App is nice. It shows that [property management] cares about the individual residents.”
By branding the Communiqué App as your property management team’s own, you can help to build trust and enhance your reputation among residents. And with the App’s state-of-the-art unified communication services, you can also ensure that residents are kept updated at all times—even during chaotic times of transition.
By: Denver Hollingsworth Category: App in Action, Burkely Communities, The Preiss Company Tags: branded app, communiqué, message residents, messaging app, mobile app, property management app, resident communication, resident messaging