Communiqué Featured Inside NAA’s Units Magazine
BIG NEWS: Communiqué and its unique communication services are featured inside this month’s edition of Units Magazine from the National Apartment Association. Units Magazine is the multifamily industry’s largest and most popular publication, reaching tens of thousands of subscribers each month.
The article, titled “Testing Texting and Liking the Results“, focuses on the increasing use of texting services to communicate with residents. Nicole Hamber, property manager of Morehead West in Charlotte, NC, discusses how her staff uses the Communiqué App to send out unified communications to residents via texts, emails and App notifications. “We’ve heard nothing but great things about the texts,” Hamber says. She and her staff often text residents about packages. “With the emails, people wouldn’t get their packages for two weeks, but with the text feature, within a couple minutes they come in and pick up their packages.”
The article also features quotes from Lacey Teagarden, property manager of The View On High in Columbus, OH. The Communiqué user recently used the platform to alert residents about a knife-wielding attacker who drove his car into several students on campus. “We felt it was best to urge our residents to remain in our secure building and to not let anyone in until we got the OK,” Property Manager Lacey Teagarden wrote in a blog post.
Jennifer Staciokas, Senior Vice President of Marketing and Training at Pinnacle Communities, discusses the benefits of communities utilizing texting services from a marketing standpoint. “Right out of the gate we had more than 100 text leads just from text-enabling the phone number on our community website in [the Seattle area’s] Mercer Island,” Staciokas says. The company is rolling out this texting platform for potential residents to a much larger portion of its portfolio than it has resident texting. One reason is the low cost: $20 per month per property, given Pinnacle’s large portfolio size.